Falcon’s Central will bring brands to life through location-based entertainment.

License Global

May 19, 2022

3 Min Read
Falcon's Central in Punta Cana
Falcon's Central in Punta CanaFalcon's Beyond.

Falcon’s Beyond Global, a entertainment company that specializes in intellectual property creation and expansion, announced details of the first of its new signature destinations merging retail, dining and entertainment.  

Falcon’s Central connects guests with brands through a multitude of entertainment experiences, amenities, content and merchandise. These extensive complexes will reside at the epicenters of destination resorts that are owned and operated by Falcon’s Beyond. 

The first Falcon’s Central located in Punta Cana, Dominican Republic will consist of four brick-and-mortar, location-based entertainment (LBE) venues featuring both iconic and original IPs from Falcon’s Beyond:  

  • Curiosity Playground – An experiential edutainment destination engaging guests with popular IPs in interactive environments, with integrated media and hands-on exploration. Upon entering the venue, guests encounter four portals offering immersive experiences and attractions based on Falcon’s Curiosity Spectrum – science, technology, arts and nature. Beyond each portal, guests begin a self-guided journey of exploration, interaction and learning. Curiosity Playground will feature several IPs that air on PBS Kids, including “Dinosaur Train,” “Odd Squad,” “Wild Kratts” and “Xavier Riddle and the Secret Museum.” Integration of IPs from other notable children’s brands will be announced soon. 

  • GameHub – Enter the world of popular video game properties in this immersive experience that includes a high-energy gastropub, an arcade of the future, multi-platform games and state-of-the-art gaming bays where visitors can eat, drink and play together. Guests will have the opportunity to enjoy these gaming IPs beyond their visit through availability of consumer products, including apparel, merchandise, electronics and NFTs. 

  • StoryHub – Become fully immersed in the worlds of popular media properties in the StoryHub, featuring interactive media experiences, a multi-game platform, exclusive merchandise and apparel.

  • VQuarium – Discovery, edutainment and conservation come together through this original virtual adventure. With the assistance of an intelligent submersible, a team of young scientists is guided through learning about our planet in ways never thought possible. The experience expands across entertainment, educational and consumer products. 

“Falcon’s Central will be a unique entertainment destination in popular resort markets that enables guests – especially families -- to connect with the brands they love while traveling,” says Cecil D. Magpuri, chief executive officer, Falcon’s Beyond. “In addition to location-based entertainment that brings to life countless beloved IPs through activities, merchandise and more, this new complex will offer a complete array of retail and dining, completely transforming the vacation experience.” 

Falcon’s Central will offer guests multiple dining experiences from popular local restaurants, as well as new concepts created in collaboration with chefs and prominent food and beverage brands. 

Falcon’s Central will also feature a shopping district with multiple local and global retailers showcasing an array of IP-infused consumer merchandise throughout the complex.  

The first Falcon’s Central will open in Punta Cana, Dominican Republic, as phase two of Falcon’s forthcoming entertainment destination that will also include its new Katmandu Park Punta Cana, opening in the fall. Following its Punta Cana debut, Falcon’s Central will then roll out to future locations where Falcon’s will operate destination resorts. 

Falcon's Beyond is exhibiting at Licensing Expo 2022. Find out more information here.

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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