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F1 Exhibition Heads to London this SummerF1 Exhibition Heads to London this Summer
London show will feature state-of-the-art simulators, offering fans the opportunity to get behind the wheel of an F1 car.
License Global
June 18, 2024
3 Min Read
Drivers and Duels featureF1 Exhibition
The Formula 1 Exhibition is set to opens its doors in the U.K. for the first time on Aug. 23 at the ExCel Centre, London.
The critically acclaimed show has been popular with visitors around the globe. The inaugural Madrid show was Spain’s biggest temporary show of 2023, while the Vienna edition has also seen strong attendance, with ticket sales surpassing Madrid heading into its final weeks. The first North American F1 Exhibition in Toronto also saw record-breaking presales, further highlighting the huge appetite of visitors and fans.
Now heading to its fourth location, the London show will pay homage to the British Grand Prix and its contribution to motorsports, through a collaboration with the Silverstone Museum and in a European first, the show will feature state-of-the-art simulators, offering fans the opportunity to get behind the wheel of an F1 car.
The London edition of F1 Exhibition will also see the return of popular rooms such as:
Once Upon a Time in Formula 1, which takes fans through some of the sport’s most iconic and defining moments through a mix of previously unseen photographs, films, artifacts and exclusive interviews
Drivers and Duels, featuring contributions from F1 drivers past and present, putting fans into the mindset of the F1 driver, and detailing the evolution of the driver from the first official race in 1950 to the modern day
Design Lab, which takes fans on a deep dive into the technology of an F1 car, explaining key concepts such downforce and drag and the important role that the tires play in extracting performance, while looking to the future, focusing on the technical innovations of the future and the next steps F1 will take in areas such as sustainability and diversity and inclusion
Fans can take a forensic look at the charred remains of Romain Grosjean’s burnt-out Haas chassis in Survival, a purpose-built room offering previously unseen footage of Grosjean’s 200 mph crash in Bahrain that left fans in awe when he miraculously emerged from the flames
The Pit Wall, a cinematic and immersive experience provides fans with a high-octane finale of some of the greatest moments in Formula 1 history.
“It’s fitting to bring The F1 Exhibition to the U.K. capital and pay tribute to the British teams, drivers and personalities who have etched themselves into F1 history,” says Emily Prazer, chief commercial officer, Formula 1. “The F1 Exhibition has been incredibly popular since its launch in Madrid, and successful runs in Vienna and Toronto prove that it is a great way to engage with both hardcore fans and new audiences, whilst extending F1’s reach beyond the racetrack. London is one of the most cultural, vibrant cities in the world, and we look forward to welcoming visitors from around the world to the show.”
“It’s been incredible to see how fans around the world have reacted to the exhibition since opening last year,” says Timothy Harvey, lead curator, producer, The Formula 1 Exhibition. “London was always going to be an incredibly special location for us, so I am looking forward to what’s to come. Each show recognizes the national heritage of its host location, and as Britain is the home of racing this will be a really special show. There’s also some fantastic soon-to-be-announced additions coming to London, including incredible cars, I can’t wait to open our doors.”
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