emoji Brand Lanterns Illuminate Changhua Moonlight Lantern Festivalemoji Brand Lanterns Illuminate Changhua Moonlight Lantern Festival
Traditional celebrations meet modern design in Taiwan’s iconic Lunar New Year event.
January 13, 2025

The Changhua Moonlight Lantern Festival, running through Mar. 2, in Changhua, Taiwan, is integrating the globally recognized emoji brand into its celebrations. In partnership with emoji – The Iconic Brand and Medialink Group, the festival LightUp merges traditional lantern displays with modern design.
Set against the scenic backdrop of the Changhua Bagua Mountain Giant Buddha Scenic Area, the event showcases vibrant lanterns featuring popular emoji brand characters. These displays aim to create a festive and cheerful atmosphere, further enhanced by an array of twinkling lights and playful installations to celebrate the Lunar New Year.
Special events are planned throughout the festival, including "Fun Winter Break" activities for children on Jan. 25, a Lantern Festival celebration on Feb. 8 and Valentine's Day-themed events on Feb. 14. On these dates, visitors can receive limited-edition emoji brand lanterns as souvenirs.
“We’re thrilled to collaborate with LightUp and Medialink to bring the iconic emoji brand magic to the heart of this treasured cultural event,” says Marco Hüsges, chief executive officer and founder, the emoji company GmbH. “This partnership beautifully merges the timeless tradition of lantern festivals with modern creativity, offering a truly unforgettable celebration.”
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