has shared details of its new touring fan experience, “Gabby On the Go!,” based on its animated television series, “Gabby’s Dollhouse,” which will travel to nine locations across the U.K. and France from May to June 2023.
“Gabby On the Go!” allows fans to jump inside Gabby’s fantastical, animated world for a new adventure full of activities and to collect stamps in their Cat Passport as they explore zones that recreate many of the rooms featured in the show, including Gabby’s Bedroom, Cakey’s Kitchen, SS Mercat, Kitty Fairy’s Garden and DJ Catnip’s Music Bus.
Smyths Toys is the exclusive retail partner for the U.K. leg of the tour and will offer families the chance to meet Gabby and receive a free Gabby’s Dollhouse magazine created for the experience. Following the U.K. tour dates, “Gabby On the Go!” will head over the channel to France to allow fans in the region to enjoy this live experience.
“There’s nothing else out there in the preschool space quite like ‘Gabby’s
Universal Products and Experiences
. “The series comes to life so naturally through play, so we’re delighted that ‘Gabby On the Go!’ will give children the opportunity to touch, feel and interact with their favorite elements and characters to extend their love of the brand beyond the TV show. Consumer marketing activations are central to our global brand strategy for ‘Gabby’s Dollhouse,’ and we can’t wait for more kids across the U.K. and France to enjoy this unforgettable experience.”
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