A new Crayola Experience attraction has debuted in Chandler, Ariz.

Crayola executives were on hand for a ribbon-cutting ceremony to celebrate the launch of the new location in Chandler’s Fashion Center. The nearly 20,000-square-foot family attraction features 19 hands-on creative activities and is adjacent to a 4,000-square-foot retail location, which hosts one of the largest selections of Crayola products and souvenirs in the world.

“Crayola Experience is an immersive, larger-than-life, creative adventure that we can't wait to share with both locals and tourists," says Smith Holland, chief executive officer, Crayola. "We hope to inspire countless kids and help create colorful family memories that will last a lifetime."

The new Chandler location joins existing Crayola Experiences in Orlando, Fla., Bloomington, Minn., Plano, Texas, and Easton, Penn.