Cloudco Entertainment, owner of Care Bears, and department store, Galeries Lafayette Paris Haussmann, have announced the launch of France’s first Care Bears Pop-Up, in a deal brokered by Sagoo.
The Care Bears, referred to as “Bisounours” in the territory, celebrates more than 40 years of “Sharing and Caring” and features a fashion collection from Amsterdam-based designer, JimmyPaul, alongside scenes from the Care Bears’ history.
“We are thrilled to bring the whimsical world of Care-a-Lot to our fans in France and couldn’t dream up a more fitting place for them to make their debut,” says Roubina Tchoboian, vice president, international licensing, Cloudco. “We’ve truly found a home in Galeries Lafayette.”
Shoppers can visit the Care Bears Pop-Up on Floor 3 of the Coupole Store until March 16.
Every Saturday from 2-5 p.m., the department store will offer “Good Vibes” programming, featuring free workshops.The Care Bears will also be on hand to show visitors around the world of Care-a-Lot.