Chupa Chups, Dr. Slump Go to the Mall

Chupa Chups and the manga Japanese animation Dr. Slump teamed up to create an exclusive Christmas holiday experience for families in Hong Kong by cobranding an event in two popular shopping malls.

License Global

January 8, 2019

1 Min Read

Dr. Slump characters and Chupa Chups were part of a live event that took place at the Kowloon Commerce Centre Tower A mall and East Point City mall from December 2018 to January 2019.

Fans of both brands saw premium products such as USBs, passport holders, travel pouches, power banks and cushions and a convenient foldable bag that has been created on purpose for U Magazine.

The apparel collection involves a range of t-shirts, sweaters and hoodies for young men, women and kids. They all feature popular Dr. Slumpcharacters with the Chupa Chups brand in both apparel and Christmas decorations.

The collaboration included premium gifting products and a clothing collection that will be available in Snaptee kiosks until January 2019.

“We are very happy to team up with Dr. Slump, the iconic and evergreen animation that shares the same fun and carefree spirit of Chupa Chups,” says Marta Ballesteros, area licensing manager, Perfetti Van Melle. “Together they will offer an unforgettable experience for the families who will visit this unique event.”

Read more about:

Chupa Chups

About the Author

License Global

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for daily updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like