Chupa Chups Celebrates Hari Raya in Malaysia with LBE Village

Perfetti Van Melle has brought Chupa Chups to life in Malaysia's retail centers to celebrate Ramadan and Raya.
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License Global

April 21, 2022

Paradigm Mall Johor Bahu

Collaborating with WCT Malls Management, Chupa Chups has launched activations, merchandise and decorations in Malaysia's Paradigm Mall Petaling Jaya, Paradigm Mall Johor Bahru and [email protected] Mall in Sepang. 

The central atriums of these shopping centers have been transformed into a Chupa Chups Malay Village with lollipop flower gardens, kampung houses, railway stations and traditional games designed to merge the nostalgia of the region with the heritage of the brand. 

Designed to celebrate the Hari Raya festivities, Chupa Chups also offers festive goods and official merchandise, such as dedicated Raya packets, apparel, tote bags and thermal flasks. 

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