Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
April 21, 2022
Collaborating with WCT Malls Management, Chupa Chups has launched activations, merchandise and decorations in Malaysia's Paradigm Mall Petaling Jaya, Paradigm Mall Johor Bahru and gateway@klia2 Mall in Sepang.
The central atriums of these shopping centers have been transformed into a Chupa Chups Malay Village with lollipop flower gardens, kampung houses, railway stations and traditional games designed to merge the nostalgia of the region with the heritage of the brand.
Designed to celebrate the Hari Raya festivities, Chupa Chups also offers festive goods and official merchandise, such as dedicated Raya packets, apparel, tote bags and thermal flasks.
Read more about:Chupa Chups
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like
Seven Frequently Asked Questions About License Global’s Show DailiesMar 1, 2024
The Paddington Bear Experience Comes to LondonMar 1, 2024
Newest Multigenerational ‘Sesame Street’ Fan Products AnnouncedMar 1, 2024
Orange Comet, Universal Announce Roblox ‘JAWS’ ExperienceMar 1, 2024