Perfetti Van Melle has brought Chupa Chups to life in Malaysia's retail centers to celebrate Ramadan and Raya.
April 21, 2022
Collaborating with WCT Malls Management, Chupa Chups has launched activations, merchandise and decorations in Malaysia's Paradigm Mall Petaling Jaya, Paradigm Mall Johor Bahru and gateway@klia2 Mall in Sepang.
The central atriums of these shopping centers have been transformed into a Chupa Chups Malay Village with lollipop flower gardens, kampung houses, railway stations and traditional games designed to merge the nostalgia of the region with the heritage of the brand.
Designed to celebrate the Hari Raya festivities, Chupa Chups also offers festive goods and official merchandise, such as dedicated Raya packets, apparel, tote bags and thermal flasks.
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