Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
Chuck E. Cheese Teams Up with Harlem Globetrotters for Sports and Family Entertainment Collaboration
Collab includes exclusive co-branded content, unique promotions and interactive experiences for kids and families.
2 Min Read
Harlem Globetrotter Players and Chuck E. Cheese 2024Chuck E. Cheese
Chuck E. Cheese and the Harlem Globetrotters have announced a collaboration that will leverage a new family sports and entertainment platform developed by the two entertainment brands that will blend the worlds of basketball and joyful play.
Just in time for the highly anticipated Harlem Globetrotters 2025 World Tour, presented by Jersey Mike’s Subs, the partnership will engage fans and families through the Chuck E. Cheese in-store media network. With experiential activations planned during 250 of its domestic tour stops, families will experience unique promotions and original content designed to spark joy, excitement and unforgettable experiences with both brands, reaching millions of kids and families.
“It’s a thrilling new chapter for Chuck E. Cheese and we couldn’t be more excited to partner with the world-famous Harlem Globetrotters,” says David McKillips, president, chief executive officer, CEC Entertainment, the parent company of Chuck E. Cheese. “This collaboration allows us to introduce the exhilarating sport of basketball to young fans and families in a fun and engaging way. We’re committed to creating unforgettable experiences that resonate with fans and partners.”
“For decades the Harlem Globetrotters and Chuck E. Cheese have been known for providing unique entertainment experiences for families,” says Keith Dawkins, president, Harlem Globetrotters and Herschend Entertainment Studios. “This partnership speaks to our commitment to work with ‘best-in-class’ partners to help in our dogged pursuit to reach audiences wherever they are.”
The multi-year collaboration will offer existing and new fans of the Harlem Globetrotters and Chuck E. Cheese compelling reasons to connect with the team and Chuck E. Cheese, in his honorary role as the “Celebration Coach” across new mediums. Together, the brands are crafting dynamic experiences that unite families around shared moments of entertainment and a love for sports.
An array of activities and content will begin in November as the countdown begins for the World Tour kickoff on Dec. 26.
The properties will also be jointly offering advertising and sponsorship opportunities that will provide partners exposure to this lucrative audience through experiential, digital and traditional elements.
About the Author
You May Also Like
Editor's Choice
Sponsored Content
Sponsored Content
Dec 2, 2024
