Cheez-It Takes Over Citrus Bowl

Cheez-It is turning the 2024 Cheez-It Citrus Bowl on Dec. 31 into the ultimate interactive stage where dreams come to life and the lines between fan “fantaseez” and reality are blurred. 

With help from reality star and new chief “fantaseez” officer, Kordell Beckham, countless fantaseez will come to life on game day like (but not limited to): 

“Cheez-It helped me achieve one of my long-term fantaseez of partnering with Cheez-It – so I’m all in on making these wild ‘fantaseez’ a reality for others,” says Beckham. “As CFO, I’m excited to help bring these unforgettable moments to life. “I can’t wait to see what fans come up with. If you’ve got a crazy idea, bring it on – I’m here for it!” 

"As the go-to snack for college football viewing, Cheez-It is all about keeping it 100% real and embracing absurdly satisfying moments, just like our crackers made with 100% real cheese,” says Cara Tragseiler, senior brand director, Cheez-It. “We're not just celebrating college football this bowl season, we're celebrating the joy of obsessed fans living out their dreams – no matter how absurd – and of course giving them a cheezy twist. That's why we're flipping the script this season and turning those fantaseez into reality, because when it comes to creating unforgettable fan experiences, Cheez-It is always up for the challenge." 

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Fans who want the chance to go to the Cheez-It Citrus Bowl can enter at Cheezit.com/en-us/cheezitbowl.html until Dec. 15.