Beanstalk’s new role will see the company identify new licensing avenues that complement Carnegie Hall’s music education programs and venue brand identity. Initially, Beanstalk will seek opportunities in the children’s publishing, branded retail shops, premium headphones and home entertainment verticals.

“Beanstalk is honored to work with the prestigious Carnegie Hall to develop a licensing program in North America,” says Linda Morgenstern, vice president, brand management, Beanstalk. “Carnegie Hall has such a rich history and powerful brand to extend into products such as premium headphones and home theater equipment. In addition, we will leverage Carnegie Hall’s innovative music education programs to further enlighten children about music in all its forms through book publishing.”