This 6,000-square-foot experience, inspired by the film and created in collaboration with Disney, aims to transport families into the world of Disney Animation’s “Encanto.” Behind CAMP’s signature Magic Door will be the following:
An hour-long visit to the Madrigals’ Casita
Antonio’s rainforest, Isabela’s flower-filled room, the courtyard and more
Interactive scenes inspired by the film and created for this experience, including Luisa’s and Pepa’s rooms and Cousin Dolores’ soundscape door
The voices of Stephanie Beatriz (Mirabel) and María Cecilia Botero (Abuela Alma) welcome visitors to the “Encanto” x CAMP experience, joined by the voices of John Leguizamo (Bruno) and Ravi Cabot-Conyers (Antonio) throughout the show
Shopping in the “Encanto” town square (La Placita) for exclusive, bespoke and customizable character-based clothing, books and felt jewelry all displayed in a series of merchant carts
Live counselor-led singalongs to the film’s tunes like “We Don’t Talk About Bruno” and “Surface Pressure” throughout the show
A family photo as a keepsake.
The Disney “Encanto” x CAMP Experience opened on Oct. 8 at CAMP’s Flagship Store in New York.
“This first-of-its-kind show will transport families into the beautiful world of ‘Encanto,’ bringing to life the magic shared between CAMP and Disney,” says Ben Kaufman, co-founder and chief executive officer, CAMP. “In 2018, we opened our first store right here at 110 5th Avenue and have since built an incredible community across the country. It is a privilege to have created a show with such a strong sense of family and identity, behind our very own Magic Door. NYC Families will feel a part of the rich community so integral to the film right here at CAMP.”
“Bringing together Disney’s extraordinary storytelling and immersive retail experiences allows us to dream bigger and create special offerings for families,” says Hubert Liu, senior vice president, business planning and franchise development,
, games and publishing. “Our continued collaboration with CAMP is an exciting example of our commitment to engaging with our fans in new ways. We’re thrilled to deliver this beautifully immersive experience that celebrates the award-winning magic of Disney’s ‘Encanto.’”
Disney “Encanto” x CAMP will be in New York for a limited time before moving to another CAMP location.
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