CAMP and Walt Disney Animation Studios’ ‘Encanto’ Present a New Immersive Experience

Disney “Encanto” x CAMP opens in NYC, exclusive Disney “Encanto” x CAMP capsule collection available nationwide.
License Global

October 7, 2022

La Placita at the Disney Encanto x CAMP experience at CAMP 5th Avenue.
La Placita at the Disney Encanto x CAMP experience at CAMP 5th Avenue.CAMP

CAMP

has announced the opening of its newest experience,

Disney

“Encanto” x CAMP, in New York City. Tickets are available now. 

This 6,000-square-foot experience, inspired by the film and created in collaboration with Disney, aims to transport families into the world of Disney Animation’s “Encanto.” Behind CAMP’s signature Magic Door will be the following: 

  • An hour-long visit to the Madrigals’ Casita

    • Antonio’s rainforest, Isabela’s flower-filled room, the courtyard and more

      • Interactive scenes inspired by the film and created for this experience, including Luisa’s and Pepa’s rooms and Cousin Dolores’ soundscape door

        • The voices of Stephanie Beatriz (Mirabel) and María Cecilia Botero (Abuela Alma) welcome visitors to the “Encanto” x CAMP experience, joined by the voices of John Leguizamo (Bruno) and Ravi Cabot-Conyers (Antonio) throughout the show

          • Shopping in the “Encanto” town square (La Placita) for exclusive, bespoke and customizable character-based clothing, books and felt jewelry all displayed in a series of merchant carts

            • Live counselor-led singalongs to the film’s tunes like “We Don’t Talk About Bruno” and “Surface Pressure” throughout the show

              • A family photo as a keepsake.

                The Disney “Encanto” x CAMP Experience opened on Oct. 8 at CAMP’s Flagship Store in New York.  

                “This first-of-its-kind show will transport families into the beautiful world of ‘Encanto,’ bringing to life the magic shared between CAMP and Disney,” says Ben Kaufman, co-founder and chief executive officer, CAMP. “In 2018, we opened our first store right here at 110 5th Avenue and have since built an incredible community across the country. It is a privilege to have created a show with such a strong sense of family and identity, behind our very own Magic Door. NYC Families will feel a part of the rich community so integral to the film right here at CAMP.” 

                Inspired

                by the film’s vibrancy, the Disney “Encanto” x CAMP Exclusive Capsule Collection is also available at Camp.com and CAMP’s Flagship store. The pieces include Isabela and Mirabel-inspired twirl skirts and matching embellished sweatshirts, character-based T-shirts, hats and bags that consumers can customize with detailed chain stitching, colorful felt patches, whimsical rickrack trimmings and more. 

                “Bringing together Disney’s extraordinary storytelling and immersive retail experiences allows us to dream bigger and create special offerings for families,” says Hubert Liu, senior vice president, business planning and franchise development,

                Disney Consumer Products

                , games and publishing. “Our continued collaboration with CAMP is an exciting example of our commitment to engaging with our fans in new ways. We’re thrilled to deliver this beautifully immersive experience that celebrates the award-winning magic of Disney’s ‘Encanto.’” 

                Disney “Encanto” x CAMP will be in New York for a limited time before moving to another CAMP location.  

                Subscribe and receive the latest news from the industry.

                Join 62,000+ members. Yes, it’s completely free.

                You May Also Like

                Loading..

                Report

                Loading..

                This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.