Brigit’s Bakery Launches Love Hearts Afternoon Tea

Confectioner Swizzels has welcomed Brigit’s Bakery as the licensee for the Love Hearts Afternoon Tea experience on Brigit’s Bakery's Afternoon Tea Bus Tours.

Brokered by Blonde Sheep Licensing, the 90-minute tour offers a limited-time chance to experience London’s landmarks, savor delicious treats and celebrate friendship and romance with Love Hearts. Operating for two months through February and March, the tour covers both Valentine’s Day and Mother’s Day celebrations which are peak occasions for sales of Love Hearts sweets and licensed products.

In the heart of Covent Garden, Brigit’s Bakery specializes in unique and luxurious Afternoon Tea experiences, blending the best of British tradition with French culinary artistry.

“We like to think our tours are more than just a ride – they’re a journey through the heart of London creating new memories for all and Love Hearts are known for their sweet messages and nostalgic feel – Brigits-themed Tours compliment the playful nature appealing to couples and families alike,” says Cedric Bloch, managing director, Brigit’s Bakery.

“I’m really excited about this partnership, it’s such a perfect brand fit,” says Natasha Dyson, founder, chief executive officer, Blonde Sheep Licensing. “The Afternoon Tea bus tour is such a great way for people to experience Love Hearts with friends and loved ones. The Love Hearts tag line is ‘share the love’ so people will connect over a shared and memorable experience.”

Related:Brigit’s Bakery Launches Paddington Afternoon Tea Bus Tour