Brigit’s Bakery Launches Paddington Afternoon Tea Bus Tour

Tour takes visitors across London while snacking on some of Paddington’s favorite treats.

License Global, Content Editor

October 4, 2022

2 Min Read
The Paddington Afternoon Tea Tour Bus.
The Paddington Afternoon Tea Tour Bus.Brigit's Bakery

This October, Brigit’s Bakery has partnered with The Copyrights Group to launch the Paddington afternoon tea bus tour, taking families on a sightseeing tour of London aboard the double-decker Routemaster bus. 

Paddington and Mrs. Bird will be telling families about some of the city’s most famous landmarks as each table comes with a built-in screen providing guests with a Paddington-guided animation of the tour of London. The bus will drive past some of Paddington's favorite landmarks, including Big Ben, The Houses of Parliament, Westminster Abbey, Hyde Park, Nelson’s Column, St Paul's Cathedral, Green Park, Piccadilly Circus and many more. 

“We are delighted to be working with The Copyrights Group and Paddington,” says Philippe Bloch, chairman, Brigit’s Bakery. “It is an exciting addition to our fleet – the timing couldn’t be better and we are very excited to have this opportunity.” 

While discovering the city, guests can enjoy a Paddington-themed afternoon tea including sweet and savory treats such as mini margarita pizzas, smoked salmon, cucumber pretzels, Paddington cookies, freshly baked scones and of course – marmalade sandwiches. All this completed with a Paddington travel cup to take home. 

The Paddington afternoon tea bus tour is available weekly Wednesdays-Sundays with departures near Trafalgar Square. 

Related:Paddington Continues Global Partnership with UNICEF

“We are thrilled to be partnering with Brigit’s Bakery for this really unique Paddington offering in London,” says Polly Emery, senior vice president, brand and international licensing, The Copyrights Group. “The brand alignment is perfect, highlighting Paddington’s love of London and food, with Brigit’s amazing afternoon tea bus tour. This is a great way for fans of all ages to immerse themselves further into Paddington’s world and we are sure this will be a great success.” 

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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