Bravado and The Webster Celebrate Elton John

City-wide celebration marks the end of John’s touring in North America.
License Global

November 14, 2022

Elton John-inspired varsity jacket.
Elton John-inspired varsity jacket. Bravado/The Webster

Elton John and

Bravado

,

Universal Music Group's

merchandise and brand management company, have announced an LA takeover headlined with a pop-up installation at the luxury multi-brand retailer, The Webster designed by renowned visual artist Sarah Coleman. 

The Webster was tapped to curate the special retail experience at its Los Angeles flagship bringing together a curation of their designers. The Webster Brand, Sarah Coleman and Bluemarble created one-of-a-kind pieces that commemorate Elton John’s career, including a limited-edition Dodgers-inspired bomber jacket that will be sold exclusively at The Webster and Dodger Stadium.

The city-wide experiential moment is a celebration of his final live performances in North America at Dodger Stadium.  

"It is such an honor to be a part of such a monumental moment for the city of Los Angeles,” says Laure Hériard Dubreuil, founder and chief executive officer, The Webster. “Elton John has touched all of our lives from the moment he sings the first lyric

of his beloved songs to his iconic fashions that will continue to inspire generations. We are so thrilled to be able to bring to life our pop-up with the support of Elton John and Bravado and are so grateful for the trust they have bestowed upon us to do so through our unique lens." 

The installation details include but are not limited to: 

  • Vintage Elton John Pinball Machines

    • Customized Beaded Piano 

      • Upcycled Vintage T-shirt Chair 

        • Disco Chair and Ottoman By Rachel Schillander provided by Future Perfect 

          • Floral Installation by True Blue Blooms 

            • A range of  Prints from moments in Elton John's career

              Fans can discover LA landmarks from Elton’s past and present on an interactive map, available at

              La.eltonjohn.com

              . The immersive experience, built in partnership with Google Maps Platform, lets fans explore the City of Angels through Elton’s eyes while learning the story behind some of his favorite spots, including the Troubadour, Supervinyl and Book Soup. The map will also point fans toward many of the Elton-themed experiences that will take place around the city to celebrate the Farewell Yellow Brick Road tour. 

              The limited-edition installation will be available at The Webster Nov. 11-Nov. 25, online at

              Thewebster.us

              and in-store.

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