Brand Licensing Europe is partnering with Products of Change to spotlight sustainability in a new activation at this year’s event, which takes place in-person at ExCeL London from Nov. 17 to 19, followed by an online event on Nov. 30 to Dec. 1. Attendees can register for free now here. 

“With both COVID and Brexit hitting business hard this year, it has been extremely encouraging to see the industry still focusing on transitioning to a more sustainable production model, as well as incorporating a large proportion of the UN 17 Sustainable Development Goals within their sustainability framework,” says Helena Mansell-Stopher, founder and chief executive officer, Products of Change. “I cannot think of a better place to celebrate the industry’s achievements than being able to physically show them at BLE this year. It is a real honor to be working with the progressive team at Informa to bring this activation to life, and I’m really looking forward to inspiring more business to come on the sustainable journey with us.” 

The 220sqm BLE Sustainability Activation in partnership with Products of Change will be front and center on the show floor and feature six zones to inspire the industry towards a more sustainable future. The zones will highlight the inroads brands, retailers and manufacturers are already making in fashion, product, material and retail innovation, as well as the impact this can have on the global licensing industry, consumers and beyond.  

The Activation will also host a Health & Wellbeing lounge for attendees to take a mental break away from the show floor.  

On the outside walls of the activation, BLE attendees can read up on the United Nation’s 17 life-changing Sustainable Development Goals.  The graphics will be supported by stats on why being sustainable makes sense for individuals, organizations and the planet provided by Kids Industries and information about Informa Market’s own initiatives to be more sustainable. 

“Brand owners, retailers and manufacturers have all been making purposeful and practical commitments to improving the sustainability of their products, businesses and the sector as whole through a range of initiatives focused on putting the planet before profit and we can’t wait to showcase these at BLE in November to inspire others on their sustainability journeys,” says Anna Knight, vice president, licensing, Informa Markets.