Bluey x CAMP to Open in New York

CAMP, a family experience company, has announced it is bringing its hit new immersive adventure, Bluey x CAMP, to New York City starting Dec. 6. Families can play with Bluey in her home at an interactive setup in collaboration with BBC Studios at CAMP’s flagship store on 5th Avenue. Bluey x CAMP opened in Los Angeles in Nov. 2023 and has since been enjoyed by families in various locations across the U.S.  

Behind CAMP’s Magic Door, fans can explore a 5,000-square-foot house inspired by the popular show, “Bluey.” Created with BBC Studios and the show’s producer, Ludo Studio, the experience includes playing Bluey games such as Magic Asparagus and Keepy Uppy, dancing in the playroom, climbing a two-story pillow fort and cardboard box castle and finding hidden Easter eggs from the show. Visitors can enjoy exclusive short animations and conclude their visit with a meet-and-greet with Bluey and Bingo and shopping for exclusive merchandise. 

“We have anticipated bringing Bluey x CAMP to our flagship location since the day we created this show in collaboration with the BBC Studios for the U.S. market and here we are,” says Jenica Myszkowski, chief executive officer, CAMP. “The excitement for Bluey x CAMP has been extraordinary, and we are planning for the most spectacular holiday season yet at our 5th Avenue store. We will bring the Heeler Home to our NYC community, to families visiting New York this season, plus Bluey and Bingo holiday gifts co-branded exclusively for this experience. We can’t wait.” 

Related:CAMP and BBC Studios Bring New ‘Bluey’ Experience to the U.S.

CAMP and BBC Studios have also collaborated on an exclusive co-branded Bluey collection of toys and merchandise, available in all CAMP stores nationwide and on Camp.com. Bluey x Camp NYC tickets are available online and in person at CAMP. 

“It’s been a big year for Bluey, and what better way to end 2024 on a high note than bringing Bluey x CAMP to New York,” says Suzy Raia, senior vice president global consumer products, BBC Studios. “Arriving just in time for the holidays, Bluey x CAMP NYC will also give families more ways to laugh, play and pretend into 2025.”