‘Bing,’ Val Di Sole Ski Resort Partner for Family Experience in Italy

Acamar Films, the company behind the CBeebies and Rai Yoyo hit show, “Bing,” has announced a partnership with Val di Sole Tourism Board to deliver a “Bing”-themed family experience in Italy. The activation will take place March 22 through April 4 across three Family Parks within the Skiarea Folgarida Marilleva.

Children can enjoy daily meet-and-greets with Bing and Flop costume characters, along with interactive kids’ dance sessions featuring Bing music. A dedicated screening area will showcase a selection of “Bing” episode clips, and the Family Parks will be adorned with “Bing”-themed decorations, including branded flags, arches and banners. The experience will also include various themed activities throughout the park for families.

“We’re delighted to partner with Val di Sole Tourism Board to create a memorable experience for young children and families,” says Kirsty Southgate, director, experiential and promotions, Acamar Films. “This partnership allows us to connect with families in a new and exciting way, bringing ‘Bing’s’ world to life in a stunning location. We can’t wait to see the joy this event will bring to little ones and their families.”

“We are excited to partner with Acamar Films to bring the beloved character, Bing, to life at our resort,” says Fabio Sacco, director, Val di Sole Tourism Board. “This collaboration allows us to offer a unique and enjoyable experience for families visiting Val di Sole. We believe this ‘Bing’-themed event will enhance the appeal of our Family Parks and create special moments for our youngest visitors.”

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“We are proud to have contributed to initiating the collaboration between Acamar Films and the Val di Sole Tourism Board,” says Maurizio Distefano, director, Maurizio Distefano Licensing, which been managing “Bing’s” licensing program in Italy and brokered the deal. “Bing is much loved by Italian families, and this partnership will offer a unique experience that will delight both children and adults.”

This partnership will be supported by a comprehensive marketing campaign launching in December to drive engagement and bookings.