Beyond Van Gogh: The Immersive Experience will open at the Graceland Exhibition Center in Memphis, TN, on March 25.  

Open for a limited engagement, Beyond Van Gogh: The Immersive Experience was created by creative director, Mathieu St-Arnaud, and his team at Montreal’s Normal Studio. 

While journeying through the exhibit, guests witness more than 300 iconic masterpieces, including classics such as “The Starry Night,” “Sunflowers,” “Café Terrace at Night” and many revealing self-portraits.  

“An imaginative and fully-immersive adventure, Beyond Van Gogh: The Immersive Experience takes on the challenge of breathing new life into Van Gogh’s vast body of work,” says St-Arnaud. “Using cutting-edge 3D projection technology and music to illuminate all of his genius, guests can experience the artist with all their senses.” 

Guests are transported into Van Gogh’s world through an all new, exclusively designed space comprising three areas that segue fluidly into each other. The Education Room leads into the Waterfall Room which flows into the Immersive Experience Room. Freed from their frames, Van Gogh’s paintings appear on projection-swathed walls inviting guests to fully immerse themselves into the incredible detail of his work and be enveloped in his ever-shifting, swirling and colorful flowers, cafes and stunning landscapes.  

“This distinctive and unique multimedia artistic adventure is deeply resonating with audiences,” says Justin Paquin, co-producer, Paquin Entertainment. “Encompassing a refreshing new twist unlike art lovers have seen before, Beyond Van Gogh: The Immersive Experience gives a new appreciation of this tortured artist’s stunning work. Unsurprisingly, millions of people all over the world credit Van Gogh with enhancing their relationship with art. Beyond Van Gogh: The Immersive Experience will only strengthen that connection.” 

Located at Elvis Presley's Graceland, the new Graceland Exhibition Center is home to an ever-changing line-up of exhibitions.  

This art experience will be open for a limited time. Tickets are on-sale now at Vangoghmemphis.com and Graceland.com.