Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
Exhibit features more than 300 works of post-Impressionist artist Vincent Van Gogh.
February 9, 2022
Beyond Van Gogh: The Immersive Experience will open at the Graceland Exhibition Center in Memphis, TN, on March 25.
Open for a limited engagement, Beyond Van Gogh: The Immersive Experience was created by creative director, Mathieu St-Arnaud, and his team at Montreal’s Normal Studio.
While journeying through the exhibit, guests witness more than 300 iconic masterpieces, including classics such as “The Starry Night,” “Sunflowers,” “Café Terrace at Night” and many revealing self-portraits.
“An imaginative and fully-immersive adventure, Beyond Van Gogh: The Immersive Experience takes on the challenge of breathing new life into Van Gogh’s vast body of work,” says St-Arnaud. “Using cutting-edge 3D projection technology and music to illuminate all of his genius, guests can experience the artist with all their senses.”
Guests are transported into Van Gogh’s world through an all new, exclusively designed space comprising three areas that segue fluidly into each other. The Education Room leads into the Waterfall Room which flows into the Immersive Experience Room. Freed from their frames, Van Gogh’s paintings appear on projection-swathed walls inviting guests to fully immerse themselves into the incredible detail of his work and be enveloped in his ever-shifting, swirling and colorful flowers, cafes and stunning landscapes.
“This distinctive and unique multimedia artistic adventure is deeply resonating with audiences,” says Justin Paquin, co-producer, Paquin Entertainment. “Encompassing a refreshing new twist unlike art lovers have seen before, Beyond Van Gogh: The Immersive Experience gives a new appreciation of this tortured artist’s stunning work. Unsurprisingly, millions of people all over the world credit Van Gogh with enhancing their relationship with art. Beyond Van Gogh: The Immersive Experience will only strengthen that connection.”
Located at Elvis Presley's Graceland, the new Graceland Exhibition Center is home to an ever-changing line-up of exhibitions.
This art experience will be open for a limited time. Tickets are on-sale now at Vangoghmemphis.com and Graceland.com.
Read more about:Van Gogh Museum
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like
Seven Frequently Asked Questions About License Global’s Show DailiesMar 1, 2024
The Paddington Bear Experience Comes to LondonMar 1, 2024
Newest Multigenerational ‘Sesame Street’ Fan Products AnnouncedMar 1, 2024
Orange Comet, Universal Announce Roblox ‘JAWS’ ExperienceMar 1, 2024