“YooHoo: Nationwide Live,” which kicked off in early May, sees YooHoo and his friends go on an adventure to look for the Sparkling Tree to protect the Earth from threats to the environment. During the musical, children from the audience were invited to get on stage and join characters from the show on their journey.
More than 30 additional performances are planned this year across Shandong as well as in major Chinese cities such as Beijing and Shanghai. The shows are accompanied by a ramping up of the YooHoo licensing campaign across China, with deals slated for launch in various key categories, such as snacks, confectionery, fashion and apparel, publishing, stationery and toys.
“The successful launch of this extraordinary live show has been a real delight for fans and a strong boost to brand awareness in one of the most important markets in the world,” says Jay Noh, director, content business, Aurora World.“We are sure that the show will continue to prove popular in many venues and cities across China.”
In addition to the live show, Aurora World also recently joined forces with WHSmith on aseries of plush toys
based on the YooHoo property.
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