‘Totally Spies!’ Café Set to Open in Paris‘Totally Spies!’ Café Set to Open in Paris

Parisian outfit Rookies to launch month-long activation inspired by the show.

License Global

February 6, 2025

1 Min Read
"Totally Spies!," Banijay Kids & Family
"Totally Spies!"Banijay Kids & Family

Banijay Kids & Family has announced a partnership with iconic Parisian café, Rookies, for an immersive “Totally Spies!” experience. 

Season seven of “Totally Spies!,” which premiered last year, marked the return of the show, following an 11-year hiatus. The series saw The Spies relocate to Singapore and frequently indulge in one of the country’s favorite hobbies, bubble tea! Rookies, renowned for its bubble tea and pancakes, will host a month-long activation from Feb. 10 through Mar. 9, celebrating the “Totally Spies!” franchise, with an exclusive menu and themed decor which leans into the nostalgia of the show. Customers will be offered exclusive goodies, be able to sample bubble teas inspired by the personalities of The Spies and even indulge in a “Totally Spies!” pancake.  

“From new audiences discovering the show for the first time, to adults who grew up with the series in the early noughties, ‘Totally Spies!’ is a show that cultivates fans for life,” says Emma Brancourt, licensing executive, Banijay Kids & Family. “A key pillar of our licensing strategy is ensuring we create products and events for our entire fanbase, and by echoing elements of the latest series whilst showcasing its legacy, the partnership with Rookies does exactly this.” 

Related:L'Équipe Teams Up with Quiz Room

An eighth season of “Totally Spies!” has been confirmed, produced by Zodiak Kids & Family France (part of Banijay Kids & Family), with commissioning broadcasters Gulli and Warner Bros. Discovery EMEA. Plus, a live-action adaptation is in development, produced by Banijay Kids & Family, in partnership with Amazon MGM Studios and Gloria Sanchez Productions. 

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License Global

License Global

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