‘The Voice’ Cafe Opens Its Doors in France‘The Voice’ Cafe Opens Its Doors in France
Cafe features five karaoke rooms and pre-selection opportunities for aspiring talent to audition for the next show on TF1.
July 12, 2024
The first “The Voice” Cafe has opened its doors in France. Located in AuShopping V2 near Lille, the 600-square-meter cafe immerses guests in the world of the TF1 show, “The Voice: La Plus Belle Voix,” produced by ITV Studios France. The cafe features all the signature elements of “The Voice,” including the show’s iconic red chairs.
Guests will be able to enter the musical universe of “The Voice” during a meal or a drink with friends. Visitors can enjoy live music, talent shows, acoustic nights, karaoke and more. The cafe features five karaoke rooms and pre-selection opportunities for aspiring talent to audition for the next show on TF1.
“We are proud to launch the first-ever ‘The Voice’ Cafe in France, an original concept based on one of the most recognized and appreciated program brands,” says Yann Geneste, director, business solutions, TF1. “This project, which combines dining and entertainment, will allow everyone to immerse themselves in the musical and festive world of ‘The Voice.’ We are convinced that this new premium offer, developed with our partners, Genco and ITV Studios, will attract a wide audience and become an example in experiential dining.”
“Since 2012, ‘The Voice’ has entered the hearts of the French,” says Thierry Lachkar, president, ITV Studios France. “It has become much more than just a TV show; it has become a cultural reference that brings together millions of families around a shared passion for music and talent. I am extremely proud to see our program evolve so innovatively, and to imagine a place where music and dining fuse to create an immersive experience, plunging customers into the show’s universe. It’s a truly brilliant and bold idea, and we are proud to work with the TF1 and ‘The Voice’ Cafe teams on this ambitious project.”
“The Voice” Café is a collaboration between TVC Live, TF1 and ITV Studios France.
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