fans around the world are on the hunt for immersive displays that are part of Adult Swim’s ongoing #WORMAGEDDON global “living episode.” #WORMAGEDDON has already thrilled fans with custom builds in Mexico City, Malibu, The Netherlands, Atlanta and Pittsburgh.
Featuring 14 total unique scenes with nine as part of a global treasure hunt, #WORMAGEDDON is an immersive adventure that brings “Rick and Morty” to life. Reaching every continent except Antarctica, custom scenes will unfold nearly every day until #WORMAGEDDON concludes with the Season 6 global premiere of “Rick and Morty” starting on Sept. 4.
The custom builds in Atlanta and Mexico City were revealed to fans immediately, while scenes in Malibu, The Netherlands and Pittsburgh were part of the ongoing global treasure hunt that began on Aug. 22. Following along via RickandMorty.com, fans are invited to unlock clues and discover nine hidden builds. The first fan to find each hidden location in person is rewarded on the
“We are so blown away by how engaged and excited ‘Rick and Morty’ fans are for #WORMAGEDDON,” says
, chief marketing officer,
Discovery Kids, Young Adults and Classics group. “Each of our hidden builds were found only mere hours after the first clue was posted. It’s so incredible to bring both our fans and our sponsors into this immersive ‘Rick and Morty’ living episode. Who but Adult Swim could dream up a global treasure hunt that includes invading space worm aliens and State Farm?”
Warner Bros. is exhibiting at Brand Licensing Europe 2022. Find more info
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