License Global

August 29, 2022

1 Min Read
Promotional image for #WORMAGEDDON.
Promotional image for #WORMAGEDDON.Warner Bros. Discovery

Rick and Morty” fans around the world are on the hunt for immersive displays that are part of Adult Swim’s ongoing #WORMAGEDDON global “living episode.” #WORMAGEDDON has already thrilled fans with custom builds in Mexico City, Malibu, The Netherlands, Atlanta and Pittsburgh. 

Featuring 14 total unique scenes with nine as part of a global treasure hunt, #WORMAGEDDON is an immersive adventure that brings “Rick and Morty” to life. Reaching every continent except Antarctica, custom scenes will unfold nearly every day until #WORMAGEDDON concludes with the Season 6 global premiere of “Rick and Morty” starting on Sept. 4. 

The custom builds in Atlanta and Mexico City were revealed to fans immediately, while scenes in Malibu, The Netherlands and Pittsburgh were part of the ongoing global treasure hunt that began on Aug. 22. Following along via, fans are invited to unlock clues and discover nine hidden builds. The first fan to find each hidden location in person is rewarded on the spot with a life-size golden “Rick” head.  

“We are so blown away by how engaged and excited ‘Rick and Morty’ fans are for #WORMAGEDDON,” says Tricia Melton, chief marketing officer, Warner Bros. Discovery Kids, Young Adults and Classics group. “Each of our hidden builds were found only mere hours after the first clue was posted. It’s so incredible to bring both our fans and our sponsors into this immersive ‘Rick and Morty’ living episode. Who but Adult Swim could dream up a global treasure hunt that includes invading space worm aliens and State Farm?”  

Related:Wendy’s, ‘Rick and Morty’ Take on Las Vegas

Warner Bros. is exhibiting at Brand Licensing Europe 2022. Find more info here

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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