‘Peter Rabbit Easter Adventure’ Announced by Penguin Ventures, Histrionic Productions‘Peter Rabbit Easter Adventure’ Announced by Penguin Ventures, Histrionic Productions
A new outdoor experience will see Beatrix Potter’s characters take families on an immersive adventure this Easter.
February 21, 2023
Penguin Ventures and Histrionic Productions have announced “The Peter Rabbit Easter Adventure,” which will take place in the heart of London’s Covent Garden Piazza from Mar. 21 through Apr. 16. Through a mix of live performance and puppetry, visitors will be transported back to a Covent Garden of old, teeming with fresh flowers, fruit and vegetables as Peter Rabbit heads out on a mission to rescue Jemima Puddle-Duck from the clutches of Mr. McGregor.
During this brand-new 50-minute interactive outdoor activation, families will experience Peter Rabbit’s adventures in person as they accompany Beatrix Potter to search for secret notes, maps, and other clues and meet Peter Rabbit, Benjamin Bunny, Mrs. Tiggy-Winkle and a few surprise encounters along the way.
The Easter Adventure Shop will also open in Covent Garden’s Market Building on Mar. 5. The new store will offer Peter Rabbit merchandise, a café and an activity area featuring a program of Easter activities for all the family.
“After a hugely successful inaugural outing at Blenheim Palace last summer for The Peter Rabbit Garden Adventure, Histrionic Productions is delighted to be staging The Peter Rabbit Easter Adventure at Covent Garden this Easter holiday,” says Adam McKenzie Wylie, founder, Histrionic Productions. “The combination of Peter Rabbit, the inspirational surroundings of London’s original fruit & veg market and Easter time is perfect theatrical-alchemy for an all-new, urban, family, immersive experience for 2023 and we are delighted to once again be working with our friends at Penguin Ventures to bring this family-favorite to life in the heart of old London.”
“Experiential is an important part of our licensing business at Penguin Ventures, enabling us to bring our classic brands to family audiences in fresh and exciting new ways,” says Thomas Merrington, creative director, Penguin Ventures. “I’m thrilled that our partnership with Histrionic Productions has evolved to bring The World of Peter Rabbit to central London this Easter. Covent Garden is the perfect location for this all-new Easter Adventure, providing a stunning backdrop to the incredible, immersive experience that Histrionic has created. I cannot wait to see how audiences will respond to stepping back in time with Peter Rabbit and his friends, brought to life for a new generation this Spring.”
The show will be adapted by Calum Finlay, directed by Barney McElholm and designed by Tina Torbey. Between them, the creative team bring the experience of working at the National Theatre, Royal Shakespeare Company, National Theatre of Scotland, Shakespeare’s Globe, The Almeida, Theatre Royal Bath, Manchester Royal Exchange and Birmingham REP amongst others.
Included in the ticket will be an Activity Burrow for crafting, including letter writing to Beatrix Potter and a Peter Rabbit reading corner. Additional activities available on site include Mr. McGregor’s Obstacle Course, for children who want to test their driving skills, and the opportunity to clamber onto Mr. McGregor’s tractor and have a souvenir photograph taken with Peter Rabbit.
Tickets go on sale on Monday Feb. 27 at midday from www.peterrabbiteasteradventure.com and in the Covent Garden store, from Mar. 5.
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