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November 21, 2022
Battle franchise “Beyblade,” with support from Japanese IP specialist ADK Emotions NY and Hasbro, named upcoming collaborations with WWE, “Roblox” and Anime NYC via in-person and livestream streaming events and new digital platforms.
Fans of WWE and “Beyblade” will be able to enjoy a range of “Beyblade Burst” activities before “WWE Survivor Series” taking place on Nov. 26, including the chance to get hands-on with the Beys at a designated free-play section. There will be prizes and offers available for visitors.
The event will be supported by media promotions from WWE Superstars and online content on UpUpDownDown, WWE’s video game YouTube channel, kicking off with a video release this month featuring a cast of WWE Superstars.
In the digital space, “Beyblade” is collaborating with global online game platform “Roblox” to create branded in-game activations within fighting game “Ultra Power Tycoon” and climbing game “Tower of Misery.” The new content will be available for mobile, console, PC and Tablet starting from Thanksgiving weekend.
“Beyblade Burst” hosted a panel Nov. 18 at Anime NYC, New York’s annual celebration of Japanese pop culture, held at New York’s Javits Convention Center.
Representatives from “Beyblade’s” master toy partner Hasbro and adaptation experts ADK Emotions NY took the audience on a deep dive into both “Beyblade” toy design and the animation process, giving fans insight into how the brand is developed. The panel concluded with a Q&A and trivia session, and a giveaway of the latest toys and exclusive Anime NYC merchandise to participants.
“We pride ourselves on our agility and creativity, and the speed at which we continue to adapt to a constantly changing landscape,” says a representative of ADK Emotions NY. “We’re able to adjust our strategy quickly to speak to consumers wherever they congregate – be it online or at live events – and as we continue to power ‘Beyblade’ into the future, we’ll be looking for new partnerships in licensing, merchandising and content categories across an increasingly wide range of platforms, while staying true to the BEYBLADE values of community and creativity.”
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