Tyne & Wear Metro Collabs for Elmer's Great North Parade
The Tyne & Wear Metro, the U.K.’s second-largest metro system, has been named headline partner for Elmer’s Great North Parade.
The partnership will see giant sculptures of Elmer the Patchwork Elephant appear across the region. The trail starts in August and runs through October. Metro’s cube has been transformed to celebrate the parade.
“Elmer’s Great North Parade promises to be the big family event of the summer, taking tens of thousands of people to places they have never or rarely visited,” says Huw Lewis, customer services director, Nexus. “The art trail will show our region off to its fullest, and Metro will be the best way to enjoy the parade, with frequent trains and sculptures perfectly placed close to stations across Tyne and Wear. We thought transforming the iconic Metro cube to match Elmer’s patchwork was a great way to help launch the parade and support St Oswald’s Hospice. It is incredibly rare for the Metro logo to be anything other than its distinctive yellow, but we couldn’t think of a better reason to make this temporary change.”