Hasbro, Inc. has announced a new creative collaboration with Mills Entertainment to launch “My Little Pony Live,” an all-new musical set to launch in March 2020.
With tickets and full tour dates set for release in August 2019, the lineup of Hasbro’s characters will take to the stage to debut new songs and showcase an original storyline inspired by the brand’s signature themes of friendship.
“We’re thrilled to work with Mills Entertainment to bring ‘My Little Pony Live’ and the magic of friendship to life in a whole new way,” says Samantha Lomow, president, Hasbro Entertainment Brands. “Mills Entertainment has produced some of the most exciting stage shows with a variety of brands, and we can’t wait for fans to experience ‘My Little Pony Live’”
The show, which will be touring North America, is a celebration of all things ‘My Little Pony’ and is developed for a family audience given the brand’s multi-generational appeal.
Hasbro has recently brought another experience-based license to the market in the form of the world’s first-ever Hasbro-themed water park in Malaysia.