License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Foundry512, Foursquare Deliver Jägermeister AR Experience

Foundry512, Foursquare Deliver Jägermeister AR Experience
New augmented reality activation announced.

Foundry512 has announced the launch of Jägermeister's Darke Spirit campaign in partnership with Foursquare.

The brand's first interactive experience blends augmented reality powered by 8th Wall technology and Amazon Sumerian. With the rich media units, banner ads and social media creative/assets, Foundry512 created an enriched multi-faceted experience that encourages audiences to visit participating venues and interact with the iconic herbal liqueur in a highly immersive way. The campaign launched on Sept. 1 and will run through Nov. 1.

The Darke Spirit campaign invites audiences to be playful at a festive time of year. Users will be prompted to visit participating locations and interact with the AR experience via location-based ads and POS collateral. Those who follow the prompts will receive another prompt to visit Jägermeister spirits once they are inside a participating location.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.