Last month, Dubai-based waterpark Atlantis Aquaventure partnered with The Emoji Company to throw an Aquaventure After Dark pool party with an Emoji flare.
The Iconic Brand Party with Virgin Radio Dubai brought both brands together with 20 lit-up waterslides and two DJ zones. Visitors to the party also had a chance to walk through a graffiti-themed Emoji tunnel as they made their way through the park.
Emoji’s deal was brokered by Copyright Live.
“The Emoji Company is happy to be a part of this celebration” says Marco Hüsges, chief executive officer and founder, The Emoji Company. “This partnership with Copyright Live, for sure, will guarantee fun for the adult audience.”
The event was advertised on the No. 1 English radio station in the UAE, Virgin Radio Dubai. The radio station ran heavy pre-promotion of the event by Atlantis on its social media, website and other popular blogs and websites across the UAE.
Emoji’s partnership joins other previous activations with ALDI in Germany.