Chupa Chups and the manga Japanese animation Dr. Slump teamed up to create an exclusive Christmas holiday experience for families in Hong Kong by cobranding an event in two popular shopping malls.
Dr. Slump characters and Chupa Chups were part of a live event that took place at the Kowloon Commerce Centre Tower A mall and East Point City mall from December 2018 to January 2019.
Fans of both brands saw premium products such as USBs, passport holders, travel pouches, power banks and cushions and a convenient foldable bag that has been created on purpose for U Magazine.
The apparel collection involves a range of t-shirts, sweaters and hoodies for young men, women and kids. They all feature popular Dr. Slumpcharacters with the Chupa Chups brand in both apparel and Christmas decorations.
The collaboration included premium gifting products and a clothing collection that will be available in Snaptee kiosks until January 2019.
“We are very happy to team up with Dr. Slump, the iconic and evergreen animation that shares the same fun and carefree spirit of Chupa Chups,” says Marta Ballesteros, area licensing manager, Perfetti Van Melle. “Together they will offer an unforgettable experience for the families who will visit this unique event.”