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B&LLAs 2020 Open for Entries

Annual awards ceremony for Brand and Lifestyle Licensing returns for its fifth year.

The Brand and Lifestyle Licensing Awards, returning for its fifth year, is now accepting submissions and nominations. With categories spanning products, retailers, properties and brand ambassadors, the B&LLAs celebrate and reward excellence in every element of the brand and lifestyle licensing industry.

The 2020 awards, hosted by Max Publishing, once again welcomes Brand Licensing Europe as the headline sponsor, and Licensing International will also support the program.

“BLE is honored to once again support the B&LLAs. Brands and lifestyle licensing is a really exciting space to be in right now – it’s growing, maturing and bursting with creativity,” says Anna Knight, vice president, licensing, Informa Markets. “Brands are embracing the potential of collabs with retailers and each other to give consumers exciting new products they love from brands they really connect with. The results speak for themselves, and that’s why the B&LLAs shortlist gets stronger by the year.”

The winners of the Brand & Lifestyle Licensing Awards 2020 will be unveiled at an event held in the Grand Ballroom of the Hilton Park Lane, London on Wednesday April 29, 2020, with more than 425 retailers, licensees, brand owners and licensing representatives in attendance.

“As consumer products licensing grows to encompass ever-wider branches of IP, so does the realm of brands [that] increasingly attract the keen interest of retailers, licensees, promotional partners and even so to speak, ‘each other’ in the various forms of collaborations and cross-promotions between brands,” says Kelvyn Gardner, U.K. managing director, Licensing International. “Licensing International fully embraces the brands business, and the B&LLAs reflects excellence in this new and profitable business focus. Accordingly, we are proud to be closely associated with this fine industry event.”

Companies wishing to pit their licensed merchandise, IP management and retail execution against the crème de la crème of the brand and lifestyle licensing industry are invited to submit entries and nominations here by Friday Feb. 28, 2020.

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