BLE Countdown: Meet Some of the Exhibitors Returning to Brand Licensing Europe
As we prepare for Europe’s premier licensing event, Brand Licensing Europe, we’re continuing our deep dive into the show’s extensive brand portfolio. This time, we are taking a look at some of the big names returning to BLE for 2019. Here are some of the big players appearing at this year’s event:
The Point.1888 (stand C380)
The Point.1888 returns to BLE for the third year in a row. A leading licensing agency in Europe, the company counts top brands in its portfolio including Team GB, Mumsnet and Katie Alice. Speaking with License Global earlier this year, Will Stewart, founder, The Point.1888, said BLE is key for his agency because it provides an excellent platform for networking.
“They’re vital for successful licensing partnerships,” says Stewart. “We’ve found loads of clients and customers in the past, but the real opportunity is the random walk-on out of a thousand meetings. That little gem can help you achieve something really special, so if you weren’t there, you would miss that.”
The Emoji Company (stand C242)
The Emoji Company has become a licensing industry juggernaut over the years. Over the past six years, the company has won various awards for its work with licensees and has been named in License Global’s Top 150 Global Licensors list.
In 2019, emoji has inked a slew of international partnerships. In the lead up to BLE, the company has announced deals with Watt’s Chile, Atlantis Aquaventure and IMPS.
Viacom Nickelodeon Consumer Products (stand B160)
Viacom Nickelodeon Consumer Products is an icon in the kids’ television sector. The company is responsible for popular properties including JoJo Siwa, “Blue’s Clues,” “SpongeBob SquarePants” and the recently acquired “Garfield” brand. On the licensing front, Viacom Nickelodeon has built a strong collection of licensees in nearly every product category.
Ahead of this year’s BLE event, the company has announced unique partners for its brands including a Betsey Johnson x JoJo Siwa collaboration, “Spongebob Squarepants” Timberland boots and “Good Burger” pop-up.
Juventus F.C. (stand D382)
Juventus F.C. is one of the premier football clubs in Europe. Based in Turin, Piedmont, Italy, the team has built a robust licensing program based on its winning roster. Just last year, Juventus inked a four-year deal with football icon Cristiano Ronaldo.
In licensing, Juventus has won deals with Konami to bring the club to the virtual world of video games via Pro Evolution Soccer 2020. It has also recently renewed its deal with brand management agency IMG.
Activision Blizzard (stand D300)
Activision Blizzard is one of the biggest names in gaming and esports. The company is responsible for AAA titles including “World of Warcraft,” “Overwatch” and “Call of Duty.” As a leading video game maker, the company has been able to turn its properties into licensing and esports winners successfully.
The company has recently inked successful partnerships with PepsiCo and Kellogg.