The second season of TV-Loonland’s preschool property “Little Princess,” produced by The Illuminated Film Company, has premiered on Channel Five’s Milkshake! The 35 x 11-minute animation series follows its first series, which launched on Milkshake! Five and Five Life in October 2006.

This year “Little Princess” DVDs were released worldwide and Martin Yaffe International was granted the master toy license in April 2007 for toys due in stores early in 2008. A dedicated consumer Web site has also been launched (www.littleprincesskingdom.com) aimed at parents and children.

Two book releases from Andersen Press are due fall 2007 and will bring the total number of “Little Princess” TV tie-in book titles to 10.