Lisle to Rep Trash Pack in France

Lisle International is extending its role as licensing agent for Moose Toys’ The Trash Pack, and will now represent the property in France, in addition to the U.K. and Eire.

Lisle plans to implement a full merchandising program in France, which will include the brand’s French master toy partner, GP France.

The first licensee to come on board is Splash Publishing, which will distribute Trash Pack activity books from Parragon Books beginning this spring.

“The Trash Pack has seen great success in the U.K. We can’t wait to unleash our grossest property on France and are looking to align with key category partners such as apparel, games and stationery,” says Francesca Lisle, partner, Lisle International.