Lisle Licensing has appointed a number of new sub-agents for Little Monsters as part of the rollout of a new global licensing and merchandising program for the heritage property.
New sub-agents include Gaffney Global Licensing in Australia and New Zealand; Exim Licensing in Latin America; PJB Brands in Greece and Cyprus; Brand Extensions in Russia and the CIS; Enjoy in Spain and Portugal; and Retro Development in Asian territories.
“We are delighted to be partnering with such an esteemed selection of licensing agents and look forward to working as an integrated team to successfully deliver the brand,” says Gayle Tarrant, partner, Lisle. “As master agents, we are really excited to have such professional partners on board to help drive the success of Little Monsters internationally.”
Lisle is currently leading the 20-year-old brand through a global refresh with a new publishing program and a TV series in development for early 2014.