Somerbond has signed on as the U.K. apparel partner for the Almost Naked Animals brand, in a deal brokered by Lisle Licensing.
“Almost Naked Animals is just the type of property that we like to work with,” says Mark Tomlin, director of licensing, Somerbond. “There is a great deal of creative content for us to take from, and we believe that the fun and quirky characters will lend themselves perfectly to our apparel for the young fans whilst working well for older kids too.”
Somerbond is planning a line of of character-inspired underwear, nightwear and t-shirts that will be available at retail next summer.
“We are delighted to welcome Somerbond to our growing list of licensees for Almost Naked Animals,” says Gayle Tarrant, partner, Lisle Licensing. “The new apparel collection will add to a great lineup that includes other licensees such as Funky Pigeon and Hachette U.K. What’s more, CiTV has confirmed it will be broadcasting the third season of ‘Almost Naked Animals,’ set to retain great viewing figures and attract new fans, which in turn will increase the demand for good quality and relevant licensed products.”