LIMA To Host Awards at Upcoming Show

The International Licensing Industry Merchandisers’ Association will recognize licenses from around the world at this year’s Licensing Excellence Awards on June 20 at the New York Marriott Marquis in Times Square. The awards will be presented in Art, Character, Corporate, Film, Television & Entertainment, Retailer, and Promotions, as well as the overall Best License of the Year. In addition to acknowledging the Best Property of the Year within each category, awards will be presented for the Best Licensee Hard Goods and Best Licensee Soft Goods. LIMA revised the process by which nominated properties and products are reviewed and evaluated this year, resulting in a more measurable system that is fair to all nominees. Nominations were solicited from the entire licensing industry based on a list of categories and criteria. For the first time, all nominees for the overall property of the year in each category will be on display at the show.