The Joester Loria Group, exclusive global licensing agent for The World of Eric Carle, has brokered a deal to expand on the current program with a special edition “Very Hungry Caterpillar”-themed modular children’s play couch with Nugget.
"We’re thrilled to partner with Nugget", says Jackie DeMaio, licensing director, The Joester Loria Group. "The team has developed a beautiful play couch that captures the essence of Eric Carle’s art and helps to continue to promote creativity and curiosity for kids."
In its first licensed collaboration with a global brand, Nugget, represented by Mix Licensing Group, created a design based on Carle's sketches. The design is printed on Nugget’s configurable four-piece play couch, which is made up of four foam pieces covered in microsuede fabric.
“We are passionate about inspiring creativity and play,” says Hannah Elly, co-founder, chief creative officer, Nugget. “It’s an honor to be launching a Nugget inspired by such a beloved book as ‘The Very Hungry Caterpillar’ which has captured the hearts and imaginations of so many little ones around the world.”
The exclusive “Very Hungry Caterpillar” Nugget is available exclusively at the Nugget Shop.