Two core sports teams (and brands) within the world of football, WildBrain CPLG has today confirmed its signing of Paris Saint-Germain FC (PSG) and FC Bayern München in MENA.
Additionally, the agency will handle rights for Bayern München in Israel and India, along with an expanded remit for FC Barcelona in that territory.
“The opportunities presented by these new additions to our football portfolio are very exciting and both clubs have a squad of not only exceptional players but international superstars,” says Neesha Krishna, managing director, MENA and South Asia, WildBrain CPLG. “PSG is currently one of the fastest growing brands in football. FC Bayern München, which has the highest number of club members worldwide, is renowned for its consistent presence at the top of the sport. These brands are natural additions to our top-level sports pillar, which we are looking to grow and expand across new markets through our global presence.”
The addition of FC Bayern München and Paris Saint-Germain FC build on the existing portfolio of football clubs across the WildBrain CPLG representation roster, including Arsenal, FC Barcelona, Juventus, Liverpool FC and Manchester City.