June 2, 2023
West Elm, a portfolio brand of Williams-Sonoma, has announced the launch of a new collaboration with Rhode, a women-owned and operated lifestyle brand.
The new collaboration celebrates color throughout all 40 collection pieces, embracing layered prints and vintage detail.
The collaboration includes decorative accessories, tabletop and colorful textiles with complementary motifs in various blues, greens, pinks and yellows.
“We are excited to share this capsule collaboration with Rhode, which brings their signature print voice to bedding, linens and entertaining pieces for the home, and celebrates the optimism of both Rhode and West Elm,” says Day Kornbluth, president, West Elm.
Key items from the collection include Wiggle Round Pillows, decorative pillow covers, quilt and sham sets and dinnerware.
“In working with West Elm, we truly went back to our origins,” says Phoebe Vickers, co-founder, Rhode. “We included a few of our signature prints, bringing the DNA of Rhode to a new medium, which has been incredibly exciting.”
The Rhode x West Elm collection is available for purchase in Canada.
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