Vintage Brand, a digital sports brand, and Transcend, a full-service sports marketing group, have announced a partnership to develop and monetize merchandising brands for college athletes.   

The Vintage Brand College Athlete marketplace allows athletes to build and develop their own personal merchandising brand, while Transcend provides student-athletes marketing and personal development to maximize NIL (name, image, and likeness) opportunities.  

The Vintage Brand College Athlete Marketplace provides a turnkey platform to build and merchandise individual college athlete brands and allow fans to purchase branded merchandise," says Chad Hartvigson, co-founder, Vintage Brand.  

The Vintage Brand platform will enable Transcend collegiate and professional athletes to create, build and develop their personal merchandising brand. The platform provides a full-service e-commerce store, printing, fulfillment and customer service.   

"Vintage Brand is a great partner for our team," says Clint Manny, co-founder, Transcend. "Their culture, speed and technology align well with our core beliefs of finding the right partner and giving our athletes the ability to be well-prepared for life beyond their sport … add in that each athlete will earn money on every sale from their e-commerce store goes a long way toward success in this partnership."  

"This strategic partnership allows Transcend to leverage the Vintage Brand platform to create unique merchandising opportunities to help their athlete clients maximize their value," says Michelle Young, co-founder and creative director, Vintage Brand. "The combination of Vintage Brand's branding and e-commerce expertise, along with Transcend sports marketing and brand development, provides a best-in-class solution for athletes to develop and monetize their brand."