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Topps Teams with Gonzaga's Chet Holmgren for Trading Card Deal

Trading card company creates partnership with basketball star for physical and digital trading cards.

License Global

January 12, 2022

2 Min Read
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Topps, a sports and entertainment trading cards and collectibles company and part of Fanatics Trading Cards, has announced a new partnership with Gonzaga Bulldogs' center, Chet Holmgren, marking the expansion of its product portfolio back into the basketball space.  

"At Topps, we are always looking for ways to expand our reach to new audiences and celebrate the hardworking, determined athletes across all areas of sports on both a professional and collegiate level," says David Leiner, vice president and general manager, global sports and entertainment, Topps. "This new partnership with Chet marks an exciting new addition to our product portfolio, and we're thrilled to continue to introduce sports fans and collectors, both old and new to our trading cards through another innovative collaboration." 

Offerings will include physical and digital trading cards, rights for products such as Bowman University Basketball and Bowman NEXT, autographed trading cards and curated social media content. Holmgren will extend Topps' product offerings as it continues to broaden its footprint and roster of athletes. 

Topps' partnership with Chet Holmgren will feature a player-curated set, an artist-based set and Topps NOW cards that capture highlights from the 2021/2022 season. A limited-edition card will also be released with 100% of the proceeds benefitting Can Do Canines, a non-profit organization that is important to Holmgren. Can Do Canines is dedicated to enhancing the quality of life for people with disabilities by creating mutually beneficial partnerships with specially trained dogs. 

"I am beyond excited to be partnering with such an iconic company like Topps who has showcased some of the best athletes in the world over the last 80 years," says Holmgren. "I'm looking forward to teaming up with Topps as they continue to capture the action of the game and I'm excited to share my passion of basketball with fans and collectors around the world." 

The new products are set to release this year. 


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License Global

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