Tommy Bahama Launches Resort Concept

First Tommy Bahama resort will debut in late 2023.

License Global, Content Editor

November 15, 2022

2 Min Read
Rendering of the upcoming Tommy Bahama Miramonte Resort & Spa.
Rendering of the upcoming Tommy Bahama Miramonte Resort & Spa.Tommy Bahama

Tommy Bahama has announced plans for a new resort concept with the introduction of the Tommy Bahama Miramonte Resort & Spa in Indian Wells, Calif. For 30 years, Tommy Bahama has brought the resort lifestyle to its guests through a wide range of products, combined with hospitality in its retail stores, bars and restaurants.

Tommy Bahama is partnering with Lowe, a national commercial and hospitality real estate investor and operator and developer of hotel and resort properties, to create the Tommy Bahama Miramonte Resort & Spa. CoralTree Hospitality, a subsidiary of Lowe, will continue to manage the property, with Tommy Bahama’s parent company, Oxford Industries, making a minority equity investment in the project.  

“This is a natural progression of the Tommy Bahama brand,” says Doug Wood, chief executive officer, Tommy Bahama. “We have been talking about the idea of a Tommy Bahama resort for decades and believe that our brand’s aesthetic, successful $100 million food and beverage business and guest feedback support our brand’s evolution into new areas of the hospitality industry. The Tommy Bahama Miramonte Resort & Spa is a great way for us to extend our brand and give our guests the resort experience they are looking for.” 

The Tommy Bahama Miramonte Resort & Spa will offer 215 custom-appointed rooms including 23 suites, 35,000 square feet of meeting and event space (20,000 square feet indoor, 15,000 square feet outdoor), three resort-style pools and signature treatments at the 12,000-square-foot spa. The entire property will receive the Tommy Bahama design aesthetic. The new resort will be a destination for leisure travelers, groups, events, retreats and weddings as well as a locals’ hangout. 

Related:Tommy Bahama Releases Special Apparel Line

“Lowe has been in business in the Coachella Valley for nearly 50 years,” says Bob Lowe, chairman, Lowe. “As long-time members of the desert community we are thrilled to bring the Tommy Bahama brand and experience to our guests at Miramonte. 

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License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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