Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
First Tommy Bahama resort will debut in late 2023.
November 15, 2022
Tommy Bahama has announced plans for a new resort concept with the introduction of the Tommy Bahama Miramonte Resort & Spa in Indian Wells, Calif. For 30 years, Tommy Bahama has brought the resort lifestyle to its guests through a wide range of products, combined with hospitality in its retail stores, bars and restaurants.
Tommy Bahama is partnering with Lowe, a national commercial and hospitality real estate investor and operator and developer of hotel and resort properties, to create the Tommy Bahama Miramonte Resort & Spa. CoralTree Hospitality, a subsidiary of Lowe, will continue to manage the property, with Tommy Bahama’s parent company, Oxford Industries, making a minority equity investment in the project.
“This is a natural progression of the Tommy Bahama brand,” says Doug Wood, chief executive officer, Tommy Bahama. “We have been talking about the idea of a Tommy Bahama resort for decades and believe that our brand’s aesthetic, successful $100 million food and beverage business and guest feedback support our brand’s evolution into new areas of the hospitality industry. The Tommy Bahama Miramonte Resort & Spa is a great way for us to extend our brand and give our guests the resort experience they are looking for.”
The Miramonte Resort & Spa property.
The Tommy Bahama Miramonte Resort & Spa will offer 215 custom-appointed rooms including 23 suites, 35,000 square feet of meeting and event space (20,000 square feet indoor, 15,000 square feet outdoor), three resort-style pools and signature treatments at the 12,000-square-foot spa. The entire property will receive the Tommy Bahama design aesthetic. The new resort will be a destination for leisure travelers, groups, events, retreats and weddings as well as a locals’ hangout.
“Lowe has been in business in the Coachella Valley for nearly 50 years,” says Bob Lowe, chairman, Lowe. “As long-time members of the desert community we are thrilled to bring the Tommy Bahama brand and experience to our guests at Miramonte.
Read more about:Tommy Bahama
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like