Tom Brady, Pantone Launch 'Brady Blue’

Teaming up with nine NCAA athletes, NFL quarterback Tom Brady has launched the Brady brand, an apparel line dedicated to sports, athletics and lifestyle, in Dec. 2021.   

Now, Pantone has celebrated the launch of that lifestyle brand with 'Brady Blue 112-22,' a dedicated color that celebrates Brady's career and the arrival of the Brady brand itself.    

Pantone previewed the color on Twitter, stating: "Brady Blue 112-22 is bold, exuding strength and confidence, imbued with an inner intensity, emblematic of [Brady's] self-determination and commitment to precision."   

The new color, created in partnership with the Brady brand, will launch as an official Pantone color on Jan. 12.