November 3, 2021
As the Frida Kahlo licensing program continues to grow, Art Ask Agency has announced a new collaboration with Thalia Bücher, retailer and book store in Germany, for a retailer-specific range of home, gift and stationery items through its expansive physical and online store network.
“We are looking forward to our Frida Kahlo collection in Q1 2022 and all our stores are already really excited about launching it,” says Robert Schadow, head of creative design nonbook, Thalia.
Products in the collection include stationery, décor pillows, socks, scarves, scented candles, trays, plates, blankets and hand fans. Thalia’s design team worked closely with the Frida Kahlo Corporation’s available assets to create a beautiful collection that will appeal to Frida fans in the territories. Products are nearly finalized and will be available starting January 2022.
“The Frida Kahlo collection is one which perfectly suits us as a book retailer,” says Aleksa-Carina Putinas-Neugebauer, team lead, creative design non-book, Thalia. “Besides books about the artist Frida Kahlo, we can now offer our customers a whole collection that translates the positive spirit of Frida.”
“Frida Kahlo had German roots and it is great to see this amazing range on its way to the large number of German Frida fans,” says Maria Strid, owner, Art Ask Agency.
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