Graco Children’s Products has announced its partnership with The Business Hub Group, appointed as new licensing agent for Graco in Mexico, Colombia, Chile and Peru. 

“Graco products are designed with parents and babies in mind,” says Kerry Strzelecki, vice president, brand development, Graco Children’s Products. “We focus on creating high-quality baby gear that parents can trust. These same characteristics will be at the center of our licensing program in Latin America, as we target best-in-class partners.” 

“We are delighted to announce our new partnership with Graco, the leading baby brand,” says Fanny Salazar, head, licensing division, The Business Hub Group. “Graco is widely recognized and highly trusted by parents. Graco’s brand extension program would include complementary categories beyond baby gear and will target leading experts in the industry for each licensed category.”