In December, Orangetheory conducted a survey of more than 35,000 members to understand the role music played in their fitness routine. The survey revealed 91% of members felt music is important to their workout while 94% reported music motivates them to push themselves further.
Based on these findings, Orangetheory is collaborating with Aoki as chief music officer, where he will oversee the musical vibe for Orangetheory's global network throughout the year. In this role, Aoki will lead music advisory sessions with the Orangetheory team, provide customized musical beats for exclusive member content and help the brand establish a Music Advisory Board to extend its commitment to members and music in the future. He will also design a custom track for the upcoming Orangetheory "More Life" advertising campaign, further amplifying the Orangetheory and Aoki relationship.
"Health, science and technology are three personal passion points for me and as chief music officer for Orangetheory Fitness, I'm able to put them all in play," says Aoki. "There is a strong parallel between the energy at my shows and how Orangetheory coaches light up their own classes every day – my new setlists are meant to enhance this already amazing workout."
The series will feature 10 original workouts, led by the beats of Aoki's scored tracks, which were created to inspire members to go "All Out" to achieve their optimal heart rate throughout the workout. The music is intended to push, motivate and engage Orangetheory Fitness members the same way Aoki energizes his audiences around the globe.
"We know the critical role music plays in the workout experience, which is why we enlisted Steve Aoki as CMO," says Dave Long, co-founder and chief executive officer, Orangetheory Fitness. "Steve's dedication to health and wellness coupled with his passion for science and technology makes him a natural fit. His values align perfectly with Orangetheory's science-backed, technology-tracked workout."
The series will premiere across Orangetheory Fitness studios worldwide on March 26.
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