Sports

The latest licensed products, partnerships and brand collaboration news from global sports brands, teams and fan-driven products.

Yomiuri Giants jersey.

Nov 23, 2022

Yomiuri Giants, Nike and Fanatics Announce Long-Term Partnership

Partnership sees the baseball club adopt Nike and Fanatics merchandise model.

Kids apparel from the 2023 Rugby World Cup Macron collection.

Macron Presents Official Line for Rugby World Cup

Nov 22, 2022

Women's “Sweet Caroline” T-shirt.

Poetic Brands Launches Sweet Caroline T-shirts for the World Cup

Nov 21, 2022

Skyline of the West Bay, Doha, Qatar.

Qatar 2022: How Will a Winter World Cup Impact Retail and Licensing?

Nov 18, 2022

A U.S. Soccer store.

U.S Soccer Federation and Legends Announce Retail Partnership Extension

Nov 16, 2022

Promotional image for Subbuteo x Pretty Green.

Pretty Green Collabs with Subbuteo

Nov 15, 2022

YETI x Tottenham Hotspur Drinkware

Sports YETI Launches Tottenham Hotspur-Branded Insulated Drinkware and Accessories

Nov 11, 2022

Promotional image for the Reebok and Botafogo partnership.

Footwear Reebok Partners with Botafogo

Nov 8, 2022

T-shirt from Arsenal x Tfl collection.

Apparel TSBA Group Presents TfL x Arsenal Collaboration

Nov 7, 2022

Umbro x Panini collab.

Apparel Umbro Brazil Launches Collection with Panini

Nov 4, 2022

Sports Formula 1 Continues Partnership with Amazon Web Services

Nov 3, 2022

Topps NOW Postseason NFTs.

Sports Topps Announces 2022 MLB Postseason NFT Collection

Oct 26, 2022

The Timex UFC Colossus.

Accessories Timex Partners with UFC

Oct 19, 2022

etnies and Ryan Sheckler shoes.

Footwear Etnies, Ryan Sheckler Team for Skate Shoe

Oct 13, 2022

PUMA x Modibodi activewear.

Apparel PUMA x Modibodi Period Activewear Collection Aims to Keep Women and Girls in Sports

Oct 12, 2022

Sports Paris Saint-Germain Expands Partnership with Fanatics and Lids

Oct 12, 2022

Fanatics fan shop.

Sports UEFA and Fanatics Sign Long-Term Licensing, E-commerce and Event Retail Deal

Sep 20, 2022

Sports ICC and Fanatics Announce New Omnichannel Partnership

Sep 16, 2022

Sorare and NBA promo image.

New Media/Social Sorare Teams up with the NBA and NBPA

Sep 9, 2022

UFC apparel.

Apparel UFC and Venum Renew Outfitting and Apparel Partnership

Aug 31, 2022

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