Sports

The latest licensed products, partnerships and brand collaboration news from global sports brands, teams and fan-driven products.

Promotional image for the Fanatics x NHL partnership.

Mar 21, 2023

Fanatics to Become the NHL’s Official On-Ice Uniform Outfitter

Starting with the ’24-’25 season, Fanatics will provide threads (and more) to all 32 teams.

Aston Villa Football Club x Kick It Out apparel range, Fanatics

Kick It Out and Fanatics Launch Club-Branded Merchandise Range

Mar 20, 2023

Umbro x MTV collection

Umbro Takes on Nostalgic Rave-Era Design with MTV Partnership

Mar 20, 2023

Belgium Soccer team

Royal Belgian Football Association Partners with Fanatics

Mar 14, 2023

Buffalo Games Merges with EastPoint Sports

Mar 14, 2023

“NASCAR Speed Hub” immersive “Roblox" experience

NASCAR Partners with Dubit on Immersive Gaming Experience on ‘Roblox’

Mar 13, 2023

licensed uniform program

Apparel Lacrosse Unlimited Announces New Licensed Uniform Program

Mar 10, 2023

Igloo Collegiate Cooler Series

Branded Products Igloo Announces Collegiate Cooler Series Sports Partnership

Mar 8, 2023

Sports German Football Association Expands Fanatics Partnership

Mar 7, 2023

Moto Island – The Official Valentino Rossi Experience

New Media/Social Valentino Rossi Launches Virtual World on ‘Roblox’

Mar 7, 2023

Zohar Ravid and Kylie Rogers

Apparel AFL Partners with Fanatics to Enhance Shopping Experience

Mar 6, 2023

Johnny Cash jersey.

Sports Nashville Soccer Club Unveils New Man in Black Kit

Feb 21, 2023

UFC and Culture Kings apparel collection.

Fashion UFC Wear is a Big Win with Fans

Feb 21, 2023

Exterior of the HEAD Arena.

Sports HEAD Licensed Training Center Opens in Abu Dhabi

Feb 17, 2023

Promotional image for the “NHL Big City Greens Classic.”

Streaming and TV ESPN, Disney Channel and the NHL Announce ‘NHL Big City Greens Classic’

Feb 15, 2023

Trading cards from the 24 Hours of Le Mans line.

Sports Topps Named Official Licensing Partner of the 24 Hours of Le Mans

Feb 14, 2023

“NBA All-World” banner.

Video Games Niantic, NBA and NBPA Release 'NBA All-World' Mobile Game

Jan 30, 2023

Lifestyle MGM Resorts, NFLPA, Team for Events and Hospitality

Jan 27, 2023

boohooMAN hoodie featuring logos from all 32 NFL teams.

Apparel Poetic Brands Announces boohooMAN and NFL U.K. Launch

Jan 26, 2023

Yannick Yvin.

Sports 10 Minutes With … French Football Federation on Sports Licensing Trends

Jan 26, 2023

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