Former Viacom executive Peter Lops will now oversee the brand management company’s finances. 

NORTH AMERICA–Sequential Brands Group has tapped Peter Lops to serve as its chief financial officer.

In his new role, Lops will oversee the company’s financial operations.

Lops brings more than 20 years of experience to his new role. Most recently, Lops served as the chief financial officer and chief operating officer for the distribution and business development division of Viacom. He also held roles including senior vice president of financial planning and analysis of Viacom Media Networks, vice president of finance for Fox Television Stations and other financial positions at the National Football League.

"Peter has a robust skill set, including extensive public company experience in finance and operations. His background as well as his deep understanding of the licensing business, make him a great addition to the team. We’re thrilled to have him join us,” says Karen Murray, chief executive officer, Sequential Brands Group.