Scott Brothers Global Launches Brand Management AgencyScott Brothers Global Launches Brand Management Agency

BrandJourney will help brands extend into home, textiles, giftware and more.

License Global

January 28, 2025

3 Min Read
Drew and Jonathan Scott, BrandJourney
Drew and Jonathan ScottBrandJourney

Scott Brothers Global, the lifestyle brand of entrepreneurs and television personalities, Drew and Jonathan Scott, announced the expansion of their consumer products business with the launch of a new brand management agency, BrandJourney, a one-stop licensing partner for building brands within the home furnishings, décor, textiles, housewares, kids, giftware and home improvement industries.  

After ten years and over $3 billion in retail sales for Drew and Jonathan Scott's portfolio of home improvement and furnishing brands, consumer products president, Laura Aldrich, and the award-winning team at Scott Brothers Global are now bringing their expertise to other brands and talent looking to expand their retail businesses. BrandJourney will streamline go-to-market product strategies from concept to shelf, backed by harmonious marketing support through their in-house teams dedicated to brand development, content production and commerce. 

BrandJourney will work with manufacturers and retailers to create home brands and develop strategic partnerships that preserve, extend and amplify a brand's DNA. The comprehensive suite of services offered by BrandJourney will include licensing, brand development and management, creative direction and marketing, digital and social media strategy and cutting-edge content and media production. 

Related:Mark & Graham Teams Up with Sanderson for a Floral-Inspired Accessories Collection

BrandJourney has signed Erin and Ben Napier's Erin & Ben Co. and Stephen Brown's Glitterville Studios as new clients to expand their businesses. In addition to these clients, BrandJourney will continue to manage the Scott Brothers' portfolio of brands, including Scott Living by Drew & Jonathan, Drew & Jonathan Home and "Property Brothers."  

"We are thrilled to launch BrandJourney to share our expertise and leverage our incredible team to help other brands and talent build and expand their consumer products offerings in the home space," say Drew and Jonathan Scot in a joint statement. "We're excited to have Glitt and Erin & Ben Co. on board and can't wait to help these brands continue to grow."   

"The team at Scott Brothers Global is proud to launch BrandJourney and build upon the great success of the Drew & Jonathan consumer brands to help clients reach new heights," says Aldrich. "BrandJourney is not a one-size-fits-all agency, but an entrepreneurial brain trust with deep knowledge within the industry and a distinct passion for home. Each program for our clients will be custom-designed and strategic – and we cannot wait to get started with these two incredible brands." 

Related:Igloo Launches My Melody Collection

Erin & Ben Co., founded by authors, business owners and television personalities Erin and Ben Napier, is based in Laurel, Miss. Erin & Ben Co.'s home products are focused on being made in the U.S. and will include upholstery, textiles, paint, bedding, cookware, stationery and more. As two of HGTV's most beloved home renHGTV'sn experts, Erin and Ben Napier can currently be seen on "Home Town," "Home Town Takeover" and "Home Town Kickstart." 

"We're partnering with more to find new ways to introduce our audience to more affordable American-made and assembled goods that make their homes more beautiful, more purposeful and less disposable," says Erin Napier, co-owner," Erin & Ben. Co.  

Based in Knoxville, Tenn., Glitterville Studios was founded by Stephen Brown and specializes in holiday décor and ornaments. Characterized by its playful approach to design by blending cheerful colors, imaginative themes, and meticulous craftsmanship, Glitterville was featured in HGTV's 2023 and 2024 “White HouseChristmas” specials. 

"We are excited to join BrandJourney and continue to build the Glitterville Studios brand," says Brown, designer and creator, Glitterville Studios. "Watching how the Scott Brothers Global team has successfully built their home products business has been an inspiration, and we are looking forward to working with them on growing and amplifying the Glitterville brand to continue bringing joy to consumers' everyday lives." 

Related:Hela Brands Announces Rebrand Following Acquisition

About the Author

License Global

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for daily updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like